Simple is Beautiful

Source: Acorn & Whale letterpress print

Scout's Honor via Simple-Pretty

Source: Fellow Studio

 Source: Little Factory

Now that we finished our new design for our website, we are planing on re-designing all the other things that go along with our identity: letterhead, packaging etc. I'm really excited about this. At the same time designing for yourself is usually the hardest, but as Barney Stinson would say, "Challenge accepted".

I've been looking around the internet for inspiration and I am really loving these clean and simple designs. I mean look at that serif bag. It's just perfect! I think some people (including myself) tend to over complicate design when in reality sometimes keeping it simple is just better. I'm going to keep this new revelation in mind as I continue to update our identity.